Our approach has made us the design partner of choice for global brands and innovative businesses. We integrate educational and research activities to develop new commercial practices. We are leading pioneering research in the fields of strategic creativity, the Circular Economy, and breakthrough innovation. We continually engage with business and influence industrial and academic design-thinking practices to improve their capabilities to translate insights into commercially successful outcomes. Our graduates go on to be thought leaders and CEOs of creative companies to lead in excellence of disruptive innovation and transformational research. We work with organisations to improve their capabilities to identify new insights and translate them into commercially successful solutions through informed creativity. We operate globally, integrating creativity into business and acknowledged as a trusted brand for industry in delivering high-impact research. Through our postgraduate programme, the Centre - named one of the world's best design schools by BusinessWeek - develops forward thinking professionals with the ability to integrate creativity and design thinking in the business functions of management, engineering, communication and commerce.

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